Brand Loyalty is determined by several distinct psychological processes. Consciously or unconsciously, band loyalty happens when a brand evokes the use of our senses, resulting in deeply-rooted brand preference. It’s the customers perceived value, brand trust, customer satisfaction and repeat purchase behaviour that are key influencing factors of brand loyalty
how social media creates loyalty
In today’s communication revolution with hundreds of social media websites and masses of users, it is imperative to interact on social networks to build brand loyalty. There are more than two hundred million blogs, video sharing sites, micro blogs, wikis, forums and countless other modes of brand interaction, and although a demanding effort, engaging in social media can be a defining factor whether brand achieves brand loyalty or not.
With web-based social networking has come new ways to make your site visitors feel like
they belong. By using social tools, it’s possible to form a self-perpetuating community that bonds around culture, products or even social issues, and actively recruits new customers for your business.
Most significantly, by leveraging what you can do with your site’s content and its ability to inspire discussion, social networking helps spread the word – that your website and your brand is worth returning to, again and again.
top 5 ways to increase
brand loyalty via social media
1. Create brand awareness through a strong fan base and opt-ins
2. Encourage users to engage with the brand on a regular basis by offering incentives
3. Create interesting, engaging content that adds value
4. Be honest and true to your brand promise
5. Do something your brand’s competition is not
”You learn that creating customer loyalty is neither strategic nor tactic; rather, it is the ultimate objective and meaning of brand equity. Brand loyalty is brand equity.” Daryl Travis, Emotional Branding
Posted by: Rachelle
