Why Brand Brand Strategy Brand Identity Digital Brand Brand Launch

Why Brand

Having a distinct personality helps brands stand out in the crowd.


At Straydog we develop effective brand strategy, brand identity, interactive branding, and we distill the essence of
your business into a brand that sparks interest and creates an emotional, loyal following. Brands create consumer trust,
awareness and emotional attachments and a strong brand makes selling easier. Consumers are willing to spend extra time
and money in order to obtain the brands they believe in.

In order to reach the top, you must continually be dynamic and relevant. Businesses and the competition change every
moment of every day — how you communicate these changes through your Brand, must be your guiding light.

Brand Strategy

The foundation and blueprint for the brand.

The brand strategy session takes into account the various factors that affect a brand, and works to define what the
brand should stand for over time. From this we determine how to use this definition as the strategic foundation
for all brand decisions. This includes identifying the brand's mission, vision, values, personality, corporate structure,
target market, and competition. The brand strategy is like a map, without it you're unlikely to reach your destination.


- Brand Platform
- Brand Architecture
- Brand Messaging
- Brand Positioning


Brand Identity

The creation of the Brand's visual identity.

Through creative thinking and the platform developed in the brand strategy session, we create the visuals for the brand.
Projecting the personality of the brand through unique graphic design, your ideas come to life and cause people
to stop and take notice. With a focused attention on typography, form, and materials we make your message heard.


- Naming
- Tagline
- Logo
- Visual Style
- Brand Standards
- Stationery


Digital Brand

Creating a consistent online Brand.

When launching a brand online in today's market, you must consider the impact of social networks,
mobile media, viral marketing, search engine optimization, videos, blogs, and the brand's digital voice.


- Websites
- Wordpress + Drupal
- Mobile
- Social Media
- SEO
- Video


Brand Launch

A solid brand is best paired with a strategic launch.


When the project is complete, you will leave us feeling excited and energized, and you will understand how to articulate your brand effectively
to your customers…but sometimes you need help to generate that extra buzz come public launch time.

Our brand launch program is an additional strategy for launching new brands, specifically designed for making the best initial brand impact.

Depending on the situation, the launch program can include a variety of components - such as an Advertising Campaign, Social Media Strategy, Press Release or basic Marketing Materials. The scope of the launch strategy depends on the brand, the needs, the financial situation, and the timing. We will work with you to meet your objectives and budget.