Mobile Ads Heat Up
It has taken just five months for mobile advertising to go from a trickle of coverage to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million in November, news has heated up about the advertising and marketing opportunities with mobile devices.
Creating Brand Buy-In
Selling is about pushing products and services, but success is far better achieved by having people buy into your Brand. Your “followers” will then spread the news in waves, to their friends, to their social and economic community, and to their “tribe’.
The Collective
At Straydog, we have developed the client’s brand identity so as to communicate with their audience in a unified and compelling voice, and to project the confidence gained from their awareness and sense of self.
