Brand Merger’s + Acquisitions
The few that do say a key factor of the success is having had a clear brand integration strategy ahead of time that outlines expectations and guidelines and has leadership sign-off. In addition, the CMO, CEO and other executives need to create and support a clear organizational structure…
Branding with Innovation
Companies that have successfully sustained innovation have done so by creating an atmosphere and culture throughout the organization that supports experimentation and doesn’t punish failure.
Brands Must Know Thy Customer
Employees and executives alike should talk to customers on the ground, and more importantly, use their own products. Understanding how a customer engages with the brand throughout the arc of their customer experience — not just one moment in time — is essential to building strong, long–term relationships with customers.
Turn Customers Into Brand Advocates
Find ways to identify with individual customers and their experience and build a strong sense of community between the brand and its audiences — customers, employees and key stakeholders. Reinforce the brand experience and reward brand engagement by showing genuine appreciation for the work your advocates do on your behalf.
Political Branding
Political parties and campaign organizations rely on gaining the following of the public. They strive to find strategic tools to carve out successful niches for their leaders. But have they forgotten about the basis of branding?
