Straydog in Design Edge Magazine
Vancouver’s Straydog Marketing + Design helped name Semeniuk’s W!LD Ocean Fish company and handled everything from its branding to web design. the design team looked at the values and qualities Semeniuk wanted to communicate with W!LD’s packaging and chose imagery invoking a typical marketplace fish vendor.
Do you need a Rebrand?
Rebranding is an effort undertaken with a goal of revitalizing an existing company and it provides a tremendous opportunity to give your business a refreshed look and fee.
Brand Emotion
One critical value marketers and execs often miss when examining business metrics is emotion. There are no analytics or standardized tests for emotion, but it’s the holy grail for brands. If you can evoke a positive emotional connection from your customers, you win.
Your Brand Ecosystem
At the centre of the ecosystem “your company” is your leadership — an individual or group of partners who’s vision forms the company. The leader is the life that nurtures the entire ecosystem.
The Design Well
Here’s a diagram called the design well that will help your visualize how your company is understood by its various audiences.
