Brand Emotion
One critical value marketers and execs often miss when examining business metrics is emotion. There are no analytics or standardized tests for emotion, but it’s the holy grail for brands. If you can evoke a positive emotional connection from your customers, you win.
Your Brand Ecosystem
At the centre of the ecosystem “your company” is your leadership — an individual or group of partners who’s vision forms the company. The leader is the life that nurtures the entire ecosystem.
The Design Well
Here’s a diagram called the design well that will help your visualize how your company is understood by its various audiences.
Straydog Launches Mander Group
The graphic design gives the brand a warm but modern feel and sets them apart from the competition. Because the brand’s logo design is based on quotations, we created a playful tone of voice for the brand which we expressed in a simple but powerful statement “I want to live…” followed by various descriptions of what consumers desire most about living in West and North Vancouver.
Great Brands, Great Design
Unless you have a strong idea that pervades the way it looks, the way it operates, the way it’s communicated, how it’s branded and how people identify with that brand, the product is not complete, because all of these things go into making a great product which becomes a great business…
