Straydog Launches Mander Group
The graphic design gives the brand a warm but modern feel and sets them apart from the competition. Because the brand’s logo design is based on quotations, we created a playful tone of voice for the brand which we expressed in a simple but powerful statement “I want to live…” followed by various descriptions of what consumers desire most about living in West and North Vancouver.
Great Brands, Great Design
Unless you have a strong idea that pervades the way it looks, the way it operates, the way it’s communicated, how it’s branded and how people identify with that brand, the product is not complete, because all of these things go into making a great product which becomes a great business…
Straydog Launches W!LD Brand
Straydog teams up with a local marine biologist who seeks to shake up the marketplace, with his whole new line of wild frozen fish. Straydog was contracted to develop this brand from the outset, and we’ve led in the development of the strategy, naming, identity, products, packaging, and marketing programs. As a result the W!LD [...]
Creating Brand Culture
Building a strong brand culture starts with the people. The culture isn’t “owned” by the marketing team, it’s owned by the entire company — from the CEO to the customer service rep and everyone in between…
Brand Relevancy
Smart companies will look to use the knowledge they have about their customers — their interests, preferences and passions — to customize the brand experience and make it relevant and sticky.
