Straydog Launches W!LD Brand
Straydog teams up with a local marine biologist who seeks to shake up the marketplace, with his whole new line of wild frozen fish. Straydog was contracted to develop this brand from the outset, and we’ve led in the development of the strategy, naming, identity, products, packaging, and marketing programs. As a result the W!LD [...]
Creating Brand Culture
Building a strong brand culture starts with the people. The culture isn’t “owned” by the marketing team, it’s owned by the entire company — from the CEO to the customer service rep and everyone in between…
Brand Relevancy
Smart companies will look to use the knowledge they have about their customers — their interests, preferences and passions — to customize the brand experience and make it relevant and sticky.
Brand Storytelling
Best practices for building your brand story The best brand stories come from within. To make the most of your organization’s stories and use them powerfully, strive for support from the top, listen to your organization’s most passionate people, and find your authentic voice. It’s key to get leadership buy-in on the essential role that [...]
Brand Celebrity Endorsement
The success of celebrity collaboration also depends heavily on the compatibility between the brand and the celebrity in terms of identity, personality, positioning in the market (of the brand and its competitors) and lifestyle…
