Your Brand Worth
Great article by Marty Neumeier …really without the brand, coca-cola is simply a brown carbonated liquid. – What’s Your Brand Worth? by Marty Neumeier, author of ZAG Download the PDF Can you place a dollar value on your company’s brand? You’d be smart to try, and for some companies the estimates are astonishing. Coca-Cola has [...]
Scissors Paper Rock
If you’re repositioning a brand, or if you’re curious about where to take your brand after you launch it, this tool will help you understand how and when to renew your zag as it moves through the three stages of the “competition cycle.”
Brand Thinking
Brand strategy is really just a way of thinking about business. And since thinking is virtually free, it requires little in the way of special funding. Here are four questions to help you work through the recession, along with a simple chart to start the conversation among your team.
Tour De France Logo
We love the playfulness of the Tour De France logo, and the subtle cyclist graphic within the type.
The Designful Company | Why To Invest In A Designer
A video by Marty Neumeier A great video: The Designful Company The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of [...]
