What is Pinterest?
Pinterest is easy to learn and quick to use. The visual interface is stimulating to the brain and it invokes almost an addictive response in users. This is appealing to both the art crowd and to general users. The power of Pinterest and why use it is not only to connect interesting things and people, it is also helpful for your business.
How to find Brand Influencers
Brand influencers could be potential buyers or may be so-called “value-added influencers” such as journalists, academics, industry analysts, trendsetters or those with extensive social circles. If you can find these individuals, there are no limits to your brand’s reach.
Creating Brand Culture
Building a strong brand culture starts with the people. The culture isn’t “owned” by the marketing team, it’s owned by the entire company — from the CEO to the customer service rep and everyone in between…
Brand Celebrity Endorsement
The success of celebrity collaboration also depends heavily on the compatibility between the brand and the celebrity in terms of identity, personality, positioning in the market (of the brand and its competitors) and lifestyle…
Steve Nash, Marketing Guru
The public was introduced to Mr. Nash’s advertising work when he wrote, produced and directed his own commercials for Vitaminwater and Nike through Meathawk Productions, a company he owns with his cousin, Canadian filmmaker Ezra Holland…
