Creating Brand Culture
Building a strong brand culture starts with the people. The culture isn’t “owned” by the marketing team, it’s owned by the entire company — from the CEO to the customer service rep and everyone in between…
Brand Celebrity Endorsement
The success of celebrity collaboration also depends heavily on the compatibility between the brand and the celebrity in terms of identity, personality, positioning in the market (of the brand and its competitors) and lifestyle…
Steve Nash, Marketing Guru
The public was introduced to Mr. Nash’s advertising work when he wrote, produced and directed his own commercials for Vitaminwater and Nike through Meathawk Productions, a company he owns with his cousin, Canadian filmmaker Ezra Holland…
Become a leader in Local Product Searches
Google Product Search connects your products to the shoppers searching for them, helping you drive traffic and sales to your store. Your products will appear on Google Product Search and may even be displayed on Google.com, depending on your items’ relevance.
Marketing: Maintain Brand Consistency
Your brand’s consistency is one of the most important assets your business has, and whatever marketing initiatives you decide to take on, you must first understand what implications this could have on your brand, and if it makes sense.
