Straydog in Design Edge Magazine
Vancouver’s Straydog Marketing + Design helped name Semeniuk’s W!LD Ocean Fish company and handled everything from its branding to web design. the design team looked at the values and qualities Semeniuk wanted to communicate with W!LD’s packaging and chose imagery invoking a typical marketplace fish vendor.
Retail: A Brand Experience Centre
Creating compelling and unique experiences will go a long way to help retail become once again the place where you buy stuff.
The Brand Essence
Brands of stature need to be certain of what constitutes their visual essence and, therefore, what appeals to – and creates an emotional bond with – their consumers…
Package Design & Our Emotions
Whether we associate the product with its ad, the packaging’s color and how is resonates with us, or the friend or celebrity who uses it, product design involves form and function and for many, implies the beginning of the brand experience.
Friday Funny: Owning an Apple Product
Hilarious comic about Apple Products…
