what is branding?
Branding is about developing a competitive advantage. Your brand is the face of your business. Your brand is what interacts with consumers, what sparks interest and what creates an emotional attachment. At Straydog, we develop and deliver effective brand strategy, brand identity, interactive branding, environmental and retail branding programs.
The essential components:
- brand statements | In order to talk confidently about your brand, you must first develop your vision, mission, and values. In a few simple, yet very powerful sentences.
- brand positioning | Define the brand in its competitive environment and discover the brand’s unique attributes and benefits.
- logo design | A logo that accurately reflects your business mission, values and personality, also one that works well on many mediums.
- tag line | Uniquely capturing the many sensations of your company, and ultimately a line that reflects your brand promise.
- visual style | Creation of graphic elements that reflect the brand personality.
- stationery | Development of business cards, letterheads, envelopes, notepads, email signatures.
- corporate collateral | Marketing materials such as presentation folders, promotional cards, brochures, information booklets, and trade-show pieces.
why brand?
In order to reach the top, you must continually be dynamic and relevant. Businesses and the competition change every moment of every day — how you communicate these changes through your Brand, must be your guiding light.
brand discovery
Brands create consumer trust, awareness and emotional attachments. A strong brand makes selling easier. Consumers are willing to spend extra time and money in order to obtain the brands they believe in.
corporate brands…
build trust with business stakeholders, investors, employees and customers. They’re projected through rating tools and especially through personal contacts, and create the foundation for lasting relationships with all these key people.
consumer brands…
build emotional attachments with the consumer/customer, and help prospective consumers decide if the product is relevant, what does it mean to me? Your consumer brand is projected through packaging, labeling, & advertising and results in product choice, purchase and loyalty.
