the cost of not branding
The cost of branding may be defined by calculating the cost of not branding. If saving money becomes the
goal instead of a guideline, you will lose sight of your true goals and visions — which is to have a
successful brand, that attracts loyal customers, stands apart from your competition and is believable.
straydog rescue package
stage 1: brand discovery session
Upon clearly understanding the objectives and parameters. We begin working with you to develop:
- Brand Platform [ Vision, Mission, Promise ]
- Brand Messages
- Brand Positioning
- Brand Personality
- Brand Architecture
*1/2 – One Full Day Session with key stakeholders
stage 2: brand identity development
The visual representation of part one, and creative development of:
- Name
- Logo
- Tagline
- Visual Style
- Business Cards
- Letterhead
- e-mail Signatures
- Envelopes
- Other Stationary
The cost for these services can range from under $5,000 to over $50,000 depending upon a number of variables.
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