If you’re selling a product, providing a service, or publishing information about subject, a F.A.Q. page can make life much easier for you and your visitors.
FAQ (Frequently Asked Question) pages are popular
on many websites for many reasons.
Not only do they offer a way to provide support, they also save you time as you don’t have to field the same questions on a daily basis. Users want information and if they cannot locate the information at your website they will turn to a competitor site. Thus, the importance of having a FAQ page to improve website sales conversions.
Key things to remember for your FAQ page:
Focus on information
Assist visitors through interaction
Question the status quo
A great way to get inspired is to review past email messages you’ve received from clients, or questions submitted via your online contact form.
While you are doing this, pay attention to trends. If you are getting a lot of questions about a particular topic, then you should make this information more readily available. You don’t want potential customers to be frustrated by a lack of basic information that should be easy to find.
Include Timely Answers
Make sure you are answering up to date questions your customers may have. If you launch new products or services, or eliminate old ones, update your info.
Categorize F.A.Q.
Allow customers to easily find what they’re looking for. For example, if you sell
products online, you could have F.A.Q. section for shipping information / warranty information / payment options.
Make F.A.Q Accessible
What’s the point of having a Frequently Asked Questions section if your visitors can’t find it? Make sure you include it in your navigation or an easy to spot quick link.
Click-able Questions
If you have more than eight or ten questions in your FAQ, and/or if the answers to those questions are more than a paragraph each, it’s a good idea to list your questions without showing the answers. This will serve to make the content more scannable.
Increase Your SEO
Not only can your F.A.Q. page serve visitors well, it can also help your SEO. After you’ve written out all your questions and answers, go back and rework the text to include as many of your keywords as you can.
Allow Users to Ask A Question
Make sure you include a question form or a contact link that’s easily accessible from your FAQ page.
Summary
FAQ pages can be one of the most useful parts of any website, but without proper thought put into the user interface, they can also be a black hole of information. If you can’t fit everything on one page, you need to start considering alternatives. Additionally, make sure you think about how your visitors will actually use your FAQs.
