what is mobile marketing?

Mobile SMS marketing is the use of cell phones and other
mobile devices to market a brand or a message.

The goal of mobile marketing is to inspire the consumer to act. As the number of
mobile smart phone users continues to grow, reaching the brand’s target consumer
will increasingly depend on the brand’s ability to interact with their consumers
through mobile devices.

how mobile marketing works

SMS messaging campaigns (also called “text message campaigns“) work on the basis of a mobile phone user being directed to send a distinct text-message keyword to a predefined 5-digit or 6-digit destination number known as the short code. Once the mobile marketing text message campaign is initiated on the mobile device, the user will receive a reply text message and may be directed to a mobile website for more information or an opt-in form.

increase brand performance

• Increase response rates to your mobile marketing / advertising campaign.
• Position your brand as a leader with mobile marketing.
• Enhance brand loyalty by building an opt-in community.
• Keep in constant contact with your brand followers.
• Drive attendance to special events and locations.
• Quantify marketing results through the tracking of
  downloads, page visits and opt-ins.
• Effective Budget mobile marketing maximizes the number
  of impressions your brand makes.
• Focused demographic, heavy representation by a highly
  desirable audience 18 – 34 year-old demographic.
• Geo-target your campaign and effectively
  reach your target consumers while they’re are on the go.

mobile marketing services

• SMS Text Message Campaigns
• QR Codes
  
• Mobile Website Development
• iPhone App Development
• Direct Messaging
• Mobile Contests
• Mobile Voting + Polls
• Web Widgets
• Mobile Fan Clubs
• Mobile Advertising / iPhone Ads
  
• Fundrasing
• Mobile Real Estate Listings
• Text-to-Email campaigns
• Internal Corporate Communications via text messaging

Canadian cell phone statistics

• Over 67% of the Canadian population own a mobile phone
• Over 33% of mobile phone users have a smartphone
• 20% of Canadians browse the web on their mobile phone
• 45% of Canadian mobile phone users are aware of QR Codes
• 20% of Canadians have used SMS texting
• Canadians send over 100 millions texts everyday!

The Mobile Consumer is the market you want, need and should be targeting in order to outpace your competition. To meet the needs of this powerful and growing segment, your marketing plan needs a  Mobile component. At Straydog Marketing + Design, we strive to create original content best suited for many mobile devices and applications.
Request a Quote Today!

Read More > Mobile Web Design | Mobile Glossary