Marketing with QR codes
QR-Codes are two dimensional barcodes that are designed to have its contents decoded at a high speed. The acronym QR is derived from the term “Quick Response”.
The QR bar code was originally created by the Japanese to keep track of inventory. But because QR codes allow for more data to be embedded than the standard 10-digit bar code, and because scanning requires less effort than typing a URL, the QR has taken to widespread marketing popularity.
QR-Codes can be used to store all sorts of data including: a URL, a Phone Number, or a Message . When the QR is embedded with a URL, and is scanned on a smartphone, the Mobile Device will automatically open a browser to that URL. If embedded with a phone number, the call is immediately placed by the phone., and when embedded with a message, that encoded Message is displayed.
How do QR codes work?
Nearly every mobile phone today has a digital camera. The camera, along with free decoding software available on the iPhone, Blackberry and the Google Android platform, is used to capture a picture of the QR-Code. The QR-Code software decodes the information and then transforms the data held within the QR-Code to a meaningful action for the mobile phone:
- Connect to a web address
- Dial a telephone number
- Prompt your email client with a sender address
- Download a MP3, File, PDF
QR code applications
At Straydog we help you setup your mobile campaign, utilizing QR codes for endless mediums. The user can be connected within a matter of milliseconds making the transformation from your marketing message to a user’s mobile phone browser to the mobile web instantaneous.
- Green Ticketing
- Geo-Based Reviews + Tours
- Promotional Material
- Quick Registration – Newsletters, Events, Workshops
- Charitable organizations
- Retail – Wine pairings, Clothing, Products
Dirt and Damage Resistant
QR Code has error correction capability. Data can be restored even if the symbol is partially dirty or damaged.
360 degree high speed reading
QR Code accomplishes this task through position detection patterns located at the three corners of the symbol. These position detection patterns guarantee stable high-speed reading, circumventing the negative effects of background interference.
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