Savvy retailers can get the word out about holiday sales via SMS campaigns + mobile Web. Mobile is the hero touchpoint to reach and activate consumers at almost every moment of behavioral truth across their shopping, purchase and fulfillment journeys

On my terms

Consumers are constantly bombarded by sales and because of this, most marketing efforts do not receive a high response rate. That is unless people could subscribe to the sales they wanted to hear about, on their terms. Imagine a young woman subscribing and receiving updates from her local Aritzia five minutes away. The hit rate would probably be 100 percent — Make it a private sale and she would likely pay for this service!

Geofencing can create feelings of serendipity that will drive more users into retailers with laser-like precision targeted at shoppers’ hearts.

Irresistible value

People will buy stuff they do not need if they get a superb deal. What if the retailer could notify potential opted-in customers who are nearby a killer sale? An example of this would be, the user receives a message saying “Your neigborhood Lululemon is selling hoodies $10 off for the next hour” – think contextualized Groupon.

Marketers who should care include bigger retailers with clever upsell strategies.

Time-sensitive inventory

Cruise-line packages, concert tickets or tickets for sporting events  – without a buyer, these items will expire and lose all value. Geofencing allows for these types of marketers to quickly and at an irresistible value proposition liquidate expiring assets.

Industries who should care typically would be in restaurants, hotels and events-related businesses such as movies, concerts and sports.

Geo-tracking

Connecting buyers and sellers is the point of marketing. Mobile, unlike the Web, can bring the power of digital advertising to physical retailers because the buyer is mobile when she is viewing the advertisement. But beyond just targeting the ad for a nearby merchant, mobile devices with location-based service have the incredible power to close the loop.

A retailer such as London Drugs can know that someone actually walked into the store after viewing the ad – something we call the “physical click-through.” This is done with geofences.

A geofence can be set when an ad is viewed and then used to confirm that a user has walked into the store that placed the ad. This will serve as confirmation of mobile performance for location-based ads. Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the
right time.

Secure your brand vs. your competition

Achieve success this winter through creating a strategy of consumer behaviors to trigger—everything from opting into SMS alerts, downloading a coupon application, sharing links with friends, and incorporating mobile, local and targeted keyword search into everything a retailer does this holiday season.

Learn more about Mobile Marketing Services by Straydog ->