what is a mobile website?
Mobile Web sites—also known as WAP sites—are the perfect way
to reach your increasingly tech-savvy audience or offer clients an additional touchpoint for your product.
Most websites were not designed to be used on a device with a small screen, even smaller keyboard and no mouse, and this experience tends to be frustrating for the growing market of mobile users. Utilizing mobile devices for websites is a simple, intuitive way of giving customers an “information snack”, whereby the user is provided with specific content suited for their specific screen size, rather than forcing them to surf numerous pages.
how can a mobile site be utilized for marketing?
One of the best ways to reach customers via a mobile marketing campaign is to make it easy for them to find you on the go. Build a mobile site that can give your market the information it needs when it needs it. Mobile is a low-cost way to help people find you and your products, ie: hours of operation, contact information, menus, promotions, photos, videos, or the latest news and updates.
- Airlines offer mobile check-in and flight status reports.
- Realtors post their latest listings, floorplans, even mobile video tours.
- Banks mobile banking to pay bills and transfer funds.
- Wineries promote new wines and food pairings.
- Fitness clubs post class schedules on their mobile site.
- Restaurants feature seasonal menus, promote specials, place orders.
- Nightclubs promote theme nights and new cocktails.
Read More > Mobile Marketing | Mobile Glossary
