Responsive Web Design

Responsive website design is the belief that design and development should respond to the user’s behaviour and environment including screen size, scripting and orientation. In other words, the website uses technology to automatically respond to the user’s preferences.

Simply put, responsive web design is a very different way of designing websites and it represents the future.

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the Android, another for the Blackberry, iPhone, iPad, Netbook — and all screen resolutions must be compatible, too.

What is responsive design?

Responsive website design is the belief that design and development should respond to the user’s behaviour and environment including screen size, scripting and orientation. In other words, the website uses technology to automatically respond to the user’s preferences.

To see responsive web design in action, check out this food website http://foodsense.is/ — open this article on your desktop browser and slowly make the browser thinner and wider. You will notice the layout magically transforms itself to fit the new width of the browser, even if you make the page as small as an iPad or iPhone.

Here are some screenshots of responsive web design in acrtion:

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responsive-website-design-mobile-vancouver-straydog

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responsive-website-design-interactive-vancouver-straydog

Why use responsive design?

Why should we create a custom Website Design for each group of users; after all, architects don’t design a building for each group size and type that passes through it? It shouldn’t require countless custom-made solutions for each new category of users.

A new way of thinking.

Responsive Web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design.

We can certainly group the screen sizes into major categories, design for each of them, and make each design as flexible as necessary. But that can be overwhelming, and who knows what the usage figures will be in five or two years?

The popularity of mobile internet browsing has escalated dramatically over the years, and shows no signs of slowing down. New developments have generated unique challenges for web designers. Responsive design provides the ability to stay ahead of the curve, and the freedom to create beyond the constraints of device limitations.

Get in touch and ask us more about creating your responsive website ->