what is the ROI for social media marketing?

Before you set out to measure and monitor your brands social media returns, you need to have a defined baseline with a clear set of goals that you want to accomplish. Once these are defined, we will work to determine the best social media package for you. Our social media packages vary in features and cost for different business needs and goals.

how do you measure the ROI?

When we look at measuring the return on investment for Social Media, we don’t just look at numbers. It’s what those numbers lead to. For instance, does the increased web traffic to your website lead to higher sales? Are people that find your website via Social Bookmarking sites or Twitter going to the e-Commerce section of your site? Are you receiving more customers via recommendations from Twitter followers? We use various analytic tools to measure this data and deliver monthly reporting for your business.

With our advanced packages we take the metrics from our monitoring tools and trends, and develop strategic monthly planning,
with the goal of correlating higher brand sales, better customer retention, or whatever we determined your primary markers for output
are. It’s through a analysis of the year-over-year changes in your primary markers that will ultimately determine the Social Media ROI.

Features

Basic

Intermediate

Advanced

Social media marketing strategy yes yes yes
Facebook – setup yes yes yes
Twitter – setup yes yes yes
Linkedin – setup yes yes yes
Social network friend seeding ( up to 5 ) yes yes yes
Social Bookmarking 10 yes yes yes
Weekly Facebook updates yes yes
Weekly Twitter updates yes yes
3 additional microblog – setup yes yes
Social network friend seeding ( up to 30 ) yes yes
3 Video Blog Profile – setup ie: YouTube yes yes
5 Social profile creation:
ie: StumbeUpon, Reddit, Delicious etc.
yes yes
Squidoo lens Setup yes yes
Facebook Ad Campaign – Setup yes yes
Ratings and Reviews Setup (i.e: Yelp) yes yes
Blog Submission To Top Directories yes yes
Monthly reporting & analysis yes yes
Social Bookmarking 40 yes yes
Blog – Setup + Design yes
Blog SEO yes
Weekly social network friend seeding yes
20 Social profile creation:
ie: StumbeUpon, Reddit, Delicious
yes
Brand reputation analysis yes
Weekly strategic blog post yes
Feedburner Email Subscriber Setup yes
RSS Distribution & Submission yes
Podcasts Integration & Setup yes
StumbleUpon ads campaign setup yes
Facebook ads campaign weekly monitoring yes
StumbleUpon ads campaign weekly monitoring yes
Press Release Creation yes
Press Release Distribution yes
1 Hr Training Session yes yes yes
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Total Investment $1250 $3000 $5000
Monthly Management Fee $300 $600