what is the ROI for social media marketing?
Before you set out to measure and monitor your brands social media returns, you need to have a defined baseline with a clear set of goals that you want to accomplish. Once these are defined, we will work to determine the best social media package for you. Our social media packages vary in features and cost for different business needs and goals.
how do you measure the ROI?
When we look at measuring the return on investment for Social Media, we don’t just look at numbers. It’s what those numbers lead to. For instance, does the increased web traffic to your website lead to higher sales? Are people that find your website via Social Bookmarking sites or Twitter going to the e-Commerce section of your site? Are you receiving more customers via recommendations from Twitter followers? We use various analytic tools to measure this data and deliver monthly reporting for your business.
why straydog
At Straydog we deliver only the best, which is why we brought Shane Gibson, “Vancouver Social Media Expert” onto our team of experts. Author of two books “Socialize” & “Guerilla Social Media Marketing”, Shane is well versed in the field of Social Media and is an internationally recognized speaker, trainer and entrepreneur who has addressed several thousand people over the past decade in Canada, the US, South Africa and South America.
social media service package:
Social Media Assessment
- An assessment of 7 core social media activities, profiles and competencies
- Upon completion a 7-12 page report and overall score
- A summary outlining the reasoning behind your score and suggested steps for improvement
- This can be a one-off assessment or a quarterly check-up to assess the effectiveness and improvement of your social media marketing efforts
- An optional Search Engine Optimization Assessment
Social Media Strategy & Planning Process
- A facilitated collaborative planning approach with your organization
- Process can be campaign based or focused on the long-term process of socializing your business
Equipping
- Equipping is about giving you and your team the knowledge and insight to succeed on your own in social media communications and marketing.
Social Media Training Modules:
- Rules of engagement and tools overview
- B2B Social LinkedIn & Blogging for Business
- Facebook Marketing & Pages
- Twitter Marketing and Engagement Rules
- Video content, marketing and distribution
- Podcasting 101 – Getting started (From recording to getting listed on iTunes)
- Social Media Intelligence: listening & monitoring
- Blogging Intensive
Activation
We can help you “activate” key social media profiles and networks. This can include everything from getting your old blog up-to-date right to launching a network of blogs, a Facbook fanpage or getting you started on Twitter, Linkedin and YouTube. Activation services:
- Upgrade your existing blog and social outposts
- Launch a new blog
- Twitter Facebook customization
- Set-up your social media monitoring
- Customized Ning sites
Social Media Launch
- Social Media Calendar set-up
- Consulting and implementing and sustaining your plan
- Influencer outreach
- Kick-off parties, special events, Tweetups and Meetups
On-going Business Support
- One-site social media consulting
- Competitive intelligence
- Exclusive insights on trends, on-going business intelligence
- Webinars, custom on-line training
- Telephone/Skype consultations
