On January 8th, we launched the new website for nianova.com. Nianova is a brand new Life Coaching and Mediation company out of New Westminster BC. The client came to us in October, with business plan in hand, but without a name, Mission, Vision or name for her business.
Through some strategic branding sessions with the client, Straydog Marketing + Design created the name “NIANOVA”, to reflect the clients personality and Brand Mission of “Bright Thinking”. The name is a combination of Nia – a lustrous goal, and Nova – suddenly becomes light. These two words come together to symbolize our clients mission when working with her clients…that through her effective and committed approach to Life Coaching and Mediation, her clients will ‘see’ what’s important in life to them and be better able to reach those goals.
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