When W!LD got the idea of offering an exclusively certified sustainable seafood, they called Straydog to create a memorable brand identity that would stand out on the shelves, and shake up the marketplace. We designed a playful logo, used clean minimal typography paired with a vibrant colour palette to appeal to the client’s target market: consumers who desire a premium quality seafood that is wild and sustainable. [Scope: Branding, Package Design, Graphic Design, Brochure, Web Design] www.wildoceanfish.ca